The Burberry Brit logo, while not a standalone entity in the way the main Burberry logo is, represents a crucial phase in the brand's dramatic repositioning and reclamation of its identity. Under the leadership of Christopher Bailey and Angela Ahrendts, Burberry embarked on a significant journey to shed its somewhat diluted image and re-establish itself as a luxury powerhouse. This article will delve into the story of this transformation, examining the role of the Burberry Brit sub-brand and its logo within the broader context of Burberry's logo evolution, from its vintage origins to the recent designs under Daniel Lee.
Burberry Old and New Logos: A Journey Through Time
Understanding the significance of the Burberry Brit branding requires a look back at the brand's historical logos. The iconic Burberry check, a motif woven into the fabric of the brand's history, has always been a central element. Early iterations of the Burberry logo often featured the check prominently, sometimes alongside a simple wordmark. The vintage Burberry logo, frequently seen on vintage garments and accessories, often featured a more understated design, emphasizing the brand name and occasionally incorporating the equestrian knight.
The Burberry equestrian knight logo, a powerful symbol of heritage and British equestrian tradition, has been a consistent feature throughout the brand's history. This logo, depicting a knight on horseback, represents the brand's connection to its origins and its enduring association with quality and craftsmanship. The Burberry equestrian logo, in various iterations and styles, has been subtly incorporated into many of the brand's designs, signifying its heritage and luxury status.
The period under Bailey and Ahrendts witnessed a significant shift. The over-licensing that had diluted the Burberry brand was tackled head-on. One of the first actions taken was a drastic reduction in licensing agreements. This move was crucial in regaining control over the brand's image and preventing further erosion of its luxury positioning. The move also led to a reduction in the prevalence of the Burberry check. The brand aimed to reduce its use to around 10% of its overall product range. This deliberate scarcity aimed to elevate the check's perceived value and exclusivity, thereby aligning it with the brand's renewed commitment to high-end luxury.
This strategic move directly influenced the Burberry Brit sub-brand. While Brit continued to exist, it was subtly repositioned within the overall brand strategy. Its logo, often featuring a simplified version of the Burberry branding or a unique iteration related to the Brit line, reflected this change. It wasn't a complete departure from the Burberry aesthetic but rather a more youthful and accessible interpretation. The emphasis shifted from the ubiquitous Burberry check to a more contemporary and subtly branded aesthetic. This change helped to maintain a connection to the parent brand while allowing Brit to appeal to a younger demographic.
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